A well-crafted sales strategy is crucial to the success of any start-up, particularly those focused on sustainability. This event brings together sustainability-focused start-ups, investors, and corporates to learn from each other on the critical role to success of a solid sales strategy and executing on it. By sharing real-world examples and best practices, the forum aims to provide valuable insights into the challenges and opportunities of selling sustainability solutions, and how investors assess sales strategies as an indicator of a start-up's potential for success.